More than 70 years of independence
La Vie Claire was inspired by Henri-Charles Geffroy, a visionary and humanist, who created the La Vie Claire newspaper in 1946 to share his approach to healthy eating. As a result of his success and at the request of his readers, in 1948, he founded the first La Vie Claire co-op which sold the brand’s first products.
The network changed over time to become the first network of franchised organic stores.
For more than 70 years, La Vie Claire’s mission has been to share and deliver another way of eating and living by making organic accessible to all via the values of independent, committed, humanistic, respectful and exemplary organic products.