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La Vie Claire has more than 380 stores for a healthy, organic diet.
Last update: 06/2021

GCU: General Conditions of Use

Please read all the General Conditions of Use and the entire Legal Notice which define the terms and conditions of access and use of the website before viewing it, accessible from the following URL addresses:, and (hereinafter referred to as the “Site”) offered to Internet users by LA VIE CLAIRE (hereinafter referred to as the “Publisher”).

These general conditions also apply to the following domains:,,


LA VIE CLAIRE offers information on the Site, divided by topic and based on business activity, sales outlet network and LA VIE CLAIRE products, as well as editorial content related to food and personal care based on natural and organic products.


2.1 Access to the Site is free. However, information contained on the Site is strictly reserved for the personal and private use of visitors.
It is especially forbidden to use any robot, spider, etc. and, more generally, any automatic process to access, retrieve and/or extract data from the Site.
In accordance with the provisions of the law of 1 August 2000 and those of 21 June 2004 for Confidence in the Digital Economy, the visitor acknowledges that, prior to using the Site, he/she is fully aware of all the rules that apply to him/her through these General Conditions of Use and agrees to respect them in their entirety.
2.2 Access to the Site is provided on a continuous and permanent basis, except in cases of force majeure or events beyond LA VIE CLAIRE’s control and subject to any breakdowns and technical interventions, maintenance and updating necessary for the proper functioning of the Site.
Additionally, due to the nature of the Internet, LA VIE CLAIRE cannot guarantee that the site will operate 24 hours a day, 7 days a week.
2.3 The visitor acknowledges that he/she has the skills, equipment and human means necessary to access and use the Site in complete safety and agrees to verify that his/her computer configuration is virus-free and in perfect working order.


3.1 LA VIE CLAIRE strives to provide users of the Site (hereinafter “Users”) with the most reliable and qualitative information available on the Site.
LA VIE CLAIRE does not, however, guarantee the accuracy, timeliness or completeness of the information published on the Site, nor the conformity of said information to the use that the User wishes to make of it.

Information supplied by LA VIE CLAIRE through the LA VIE CLAIRE Site, and more specifically the “Contact Us” section, should not be considered as personal advice to the User, especially with respect to his/her needs or specific dietary restrictions.
Consequently, the User acknowledges that he/she uses this information under his/her sole responsibility.
LA VIE CLAIRE shall not be held liable for any direct or indirect damage suffered by Users or by third parties that may be caused by the information published on the Site, and more generally, by the viewing and use of the Site.
3.2 The Publisher assumes no responsibility for any damages which may be caused to the User’s computer equipment as a result of accessing this Site, browsing, using, viewing or downloading any of its elements (data, text, images, videos or sounds, etc.).

It cannot be held responsible for the delay, loss or misdelivery of an email, nor for it being sent to the wrong email address.

3.3 The User agrees not to transmit files that contain viruses or any other contaminating or destructive functions. The Customer agrees, in using the Site, not to save or transmit files that contain viruses or any other contaminating or destructive functions, not to use false information or information from third parties, not to infringe upon the rights of third parties, and more generally, not to use the Site in a way that could give rise to any civil or criminal proceedings under the current laws. The Customer guarantees LA VIE CLAIRE against any lawsuit to which the latter may be subject in this respect.

3.3 LA VIE CLAIRE does not monitor sites connected to the Site via hyperlinks and declines all responsibility for these sites and their content.
3.4 The User is aware that this Site belongs to the Publisher and that any fraudulent or defamatory use of the data made with the intent to harm or disrespect the principle of confidentiality of the data contained therein is prohibited and may be prosecuted via all legal means.

4.1 All data of any kind, including text, graphics, logos, icons, images, audio or video clips, trademarks or software characteristic of the LA VIE CLAIRE Site are inevitably protected by copyright law, trademark law and other intellectual property laws and belong to LA VIE CLAIRE or to third parties who have authorised LA VIE CLAIRE to use them.
LA VIE CLAIRE, in its capacity as the Site Publisher, grants the User a private, non-collective and non-exclusive right of use for the sole purpose of browsing the Site.
The User agrees, under these conditions, not to reproduce, summarize, modify, alter or redistribute, without the express prior authorization of the Publisher, any text, title, application, software, logo, image, graphic charter, brand, information or illustration of the Site, which must be used strictly for private purposes and which excludes any representation for professional purposes or mass redistribution.
Similarly, the User agrees not to copy all or part of the Site onto another site or an internal company network. In particular, the User agrees not to mine all or part of the Site for the purpose of importing and storing the contents and the LA VIE CLAIRE database.
4.2 Hypertext links placed within the Site’s framework connected to other resources on the Internet, and in particularly to its partners, have been subject to prior, written and express authorisation. The Publisher shall not be liable for access by visitors via hypertext links placed within the Site’s framework to other resources on the network.
The visitor may not set up a hypertext link to this Site without the express prior authorisation of the Site Publisher. In no case shall this authorisation be qualified as an implicit affiliation agreement. In any event, the hypertext links referring to the Site must be removed at the first request of the Publisher.
If you wish to set up a hypertext link or reference to the Site by any method whatsoever, you must contact the Site manager at the following address: LA VIE CLAIRE SA, 1982, route départementale 386, 69700 Montagny.
The hypertext links set up on the Site can in no way engage the responsibility of the latter, neither for their content, nor for the products or services described therein and which are available on these other sites or from these other sites.


At La Vie Claire, we’re committed to being transparent with our Users. When you browse our website, we collect data which allows us to provide you with benefits and services to meet your needs.

5.1 What data do we collect?

1. Managing and opening a loyalty account

Data processed:

  • Identity
  • customer number,
  • contact information
  • purchase history
  • transaction amounts
  • segmentation marketing
  • reference store


  • Digital communication department
  • IT service providers
  • LA VIE CLAIRE store employees (integrated and franchised)

Retention period: throughout membership in the programme and 1 year after termination or inactivity

Basis: consent, contractual basis

2. Management of contact forms (complaints/information/etc.)

Data processed:

  • Last name, first name
  • Contact information
  • Reason for the request


  • Relevant internal departments (quality, purchasing, human resources, legal, etc.)

Basis: legitimate interest

3. Management of recipe boxes/newsletters

Data processed:

  • Identity
  • customer number
  • contact information


  • Digital communication department
  • IT service providers

Basis: consent

  • Digital communication department
  • IT service providers

5.2 Who is responsible for collecting and processing your personal data on this site?

The data collected is intended to be processed by LA VIE CLAIRE, the controller. Your data may be transmitted and communicated to subcontractors in charge of implementing the processing.

5.3 How long will your data be kept?

5.3.1 Personal data from loyalty program

Personal data collected as part of the loyalty program is kept for the duration of the membership.

In the event of termination, your data will be archived and anonymized for one year so that we can continue to develop our management support tools.

It’s automatically deleted after one year of inactivity in the program.

Invoicing and delivery data are kept on a legal basis for 10 years.

If you join again, you will need to create a new account from scratch, and your old points will not be recovered.

5.3.2 Personal data from contact forms

Personal data collected within the context of contact forms are kept for two years from the last contact. Beyond that, it will be anonymized for statistical purposes.

It may be retained beyond that to respond to any questions, complaints or to maintain any data necessary to meet legal, accounting or analytical requirements.

5.3.3 Personal data from communications such as recipe boxes and newsletters

Personal data collected in the context of communications such as recipe boxes and newsletters are kept for the duration of the membership.

In the event of a termination request, your data will be immediately archived and anonymized for statistical purposes.

5.4 Is your data transferred outside the European Union?

Your data is processed within the European Union and is not transferred outside of it under any circumstances.

5.5 How can you exercise your rights to your personal data?

In accordance with the General Data Protection Regulation (GDPR) n°2016/679 of 27 April 2016 and the implementing decrees, you have the right to access, rectify and delete your personal information, as well as the right to limit processing, to object to automated processing and, lastly, the right to portability. You can exercise your rights at any time by submitting a request via the Website, via the postal system, via telephone or via email to La Vie Claire – Marketing Department – 982, route départementale 386, 69700 MONTAGNY, email:

You can also file a complaint with the National Commission for Information Technology and Civil Liberties (CNIL). We invite you to review our Personal Data Protection Policy to learn more.


When you visit our website, cookies are deposited onto your terminal (computer, tablet, etc.).


A “cookie” is a text file stored on your terminal (computer, phone, tablet or any other Internet-enabled device) at the request of our web server when viewing online content or advertising.

Consent given will be valid for a period of thirteen (13) months.


Cookies necessary for the functioning of the site

These cookies are necessary for the proper functioning of the site by activating basic functions. They also ensure the security of the site while adapting the presentation of the site to the display preferences of your terminal and retain your decision regarding cookies.

It’s not possible to deactivate these cookies without the risk of no longer being able to access the site and/or its services.

These cookies do not store any personally identifiable information.

Preference cookies

Preference cookies collect information regarding your choices and preferences and allow us to remember language and other local settings and to customize the Site accordingly.

Statistics cookies

Statistics cookies help LA VIE CLAIRE to understand how Users interact with the Site.

They also measure the audience of the various content and sections of our site in order to improve its ergonomics.

These cookies are only used to produce anonymous statistics. They are not intended to be used for any other purpose.

Marketing Cookies

These cookies are collected and used by third parties or our advertising network in order to offer you targeted advertising and content based on your browsing history. We encourage you to review their privacy policies to understand the purposes for which they may use the information they collect.


For any complaints, please contact us via the contact form

If, within a period of 21 days from the sending of your complaint, the response provided by our Customer Service does not satisfy you, you can further pursue it (free of charge) with the Commission de Médiation Franchise-Consommateurs:

We also hereby inform you that some are handled by franchise owners, independent merchants, who may have chosen another mediator than the one mentioned above.


For any questions or additional information, our customer service is at your disposal:

– Preferably via email at the following address:
– Via the postal service at the following address:
LA VIE CLAIRE – Service Consommateur – 1982 route départementale 386, 69700 Montagny
– Or via telephone at 04 72 67 80 08
La Vie Claire’s customer service department is open from 9:00 am to 12:00 pm and again from 2:00 pm to 5:00 pm.


8.1 The LA VIE CLAIRE Site, as well as the framework and services offered within it, are subject to changes and evolutions with no notification of any kind.

8.2 LA VIE CLAIRE reserves the right to unilaterally modify the terms of these Conditions. The new clauses will govern all future relationships between the Parties, and only the latest online version will be binding between them.

8.3 In the event that any provision of these Conditions is considered invalid by virtue of any present or future legal or regulatory provision, or by virtue of a court decision having the force of res judicata and issued by a competent court or body, such provision of the Agreement shall be deemed unwritten, and all other provisions of these Conditions shall remain in full force between the parties.


9.1 These General Conditions of Use are governed by French law both for substantive rules and for procedural rules.

9.2 In the event of a dispute, the parties agree to seek an amicable solution before bringing the matter before the competent French court.

Legal Notice

The siteis operated by LA VIE CLAIRE, SA with a capital of 19.251.830€, located at 1982 route départementale 386, 69700 Montagny, registered at the RCS of Lyon under the number 632 000 014, SIREN number: 632 000 014 01405, Intra-community VAT number: FR 30 632000014, telephone: 04 72 67 80 08, email:

The site’s director of publication is Mr. Guillaume DESPIERRES.

The site is hosted by JETPULP, 12 Avenue Tony Garnier, 69007 Lyon.
Website design and production: JETPULP